PRAU Excellence Awards 2026

Theme: A Legacy in Gold: Honouring the Cream of Public Relations.

• Closing date for entries: Friday, 25 September 2026
• Dates for commencement of review: 28 September – 8 October 2026
• Date for awards night: 23 October 2026
• Venue: Source of the Nile Hotel, Jinja
• Start time: 5:30 p.m.
• Dress Code: Red & Gold

Submitting an entry to the PRAU Excellence Awards offers significant advantages:

• Professional Recognition: gain prestigious acknowledgement from industry peers and leaders.
• Enhanced Reputation: elevate your personal brand and organisational profile.
• Benchmarking: measure your work against industry best practices and standards.
• Networking Opportunities: connect with top professionals and potential collaborators at the awards ceremony.
• Motivation & Morale: boost team spirit and inspire future achievements.
• Client & Stakeholder Confidence: demonstrate a commitment to excellence that reassures clients and stakeholders.

• All entries must be submitted via the online entry platform available on www.prau.ug. Printed/email copies will not be accepted.
• All campaigns need to have been implemented between 2025 to 2026.
• Entries must be 1,500 words maximum. All criteria must be covered within the 1,500-word limit. Entries that exceed 1,500 words may be disqualified.
• All text files must be in PDF format. File formats for images and video are accepted. Reports are also permitted as evidence of work the work.
• The total size of the submissions, including all text and multimedia, is 100MB.
• Submissions are expected by 25 September 2026 at 11:59 p.m.

Note: PRAU may publish your 1,500-word entry online as a case study if you are a winner (the owner of the work must officially accept to have their work published).

• Entry fees are required, and are dependent on the award category. Entry fees are available on the PRAU website, www.prau.ug. Entry fees must be paid in full by 5:00 p.m. on 25 September 2026. Any unpaid entries will not be judged.
• The campaign needs to have been implemented between 2025 to 2026.
• Submissions are made online via the designated platforms.
• Entries must be submitted by 25 September 2026.
• Compulsory: All entries must be accompanied by video evidence — either an uploaded video file or a shared video link (YouTube, Google Drive, Vimeo, etc.).

Criteria for Submissions
The 1,500-word entry must cover the following areas:

1. Brief, objectives and budget (300 words)
2. The idea, research and planning strategy (300 words)
3. Creativity and innovation (300 words)
4. Delivery/implementation of tactics (300 words)
5. Measurement, evaluation and impact (300 words)

1. Judges, sponsors and members of the PRAU Governing Council (GC) are
   permitted to submit entries.
2. In line with the PRAU Excellence Awards quality assurance guidelines, judges and members of the PRAU GC who are interested in submitting entries must sign conflict of interest forms.
3. Judges who submit entries will not be allowed to evaluate entries for the category in which they have submitted an entry.
4. Judges’ identities will be concealed until the night of the Awards.

1. To ensure the integrity of the Awards, a Technical Support partner has been engaged.
2. Assessment will be conducted by judges and reviewed by the Technical Support partner.
3. PR agencies are permitted to submit entries on behalf of their clients. However, agencies must present signed consent forms indicating authorisation by their client to submit work on their behalf.
4. All submissions must be treated with extreme confidentiality and the submissions are used for purposes of only the PRAU Excellence Awards.

Entries will be evaluated by a distinguished panel of experienced PR professionals, academics and media experts. The judging process is rigorous and designed to ensure fairness and accuracy.

• A pass mark of 70% will be implemented for all categories. Entries scoring below the pass mark will not be awarded.
• Submissions in the wrong category will be disqualified.
• Submissions for more than one category are permitted, provided the submission meets the description of the category.
• It is permitted for one campaign to win multiple awards.

The PRAU Excellence Awards are open to the following:

1. Business enterprises (Large, Medium and Small)
2. Associations
3. Students pursuing PR-related courses
4. Private/Public Institutions
5. Government Bodies
6. PR Agencies
7. In-House PR Departments
8. Individual Practitioners

Note: the Emerging Talent and PR Rising Star awards are open to PRAU members only.

Winners and first runners-up per category will be recognised.